Deion Sanders and his sons are kicking back some KFC wings this college football season.

Coach Prime and current Colorado players, Shedeur and Shilo Sanders, are featured in the fast-food chain’s new commercial, which was released Wednesday. This is the first time KFC has worked with the family. The Sanders family, which promoted the Fill Up Box and chicken nuggets, are now serving up new hot and spicy wings.

Thanks to NIL deals, Shedeur and Shilo Sanders are a part of the campaign.

Deion Sanders, as we know, has worked with Alabama coach Nick Saban in Aflac commercials.

The commercial centers around a typical family power struggle between the man in the house and maturing son, only to have a second son try and win his father’s approval by saying the right thing.

Shedeur Sanders is eating wings on his Deion’s white carpet, which is pointed out by his sister. The camera pans over to Deion, who is Shilo looking over the “Sanders Playbook” with Shilo. Shedeur and Deion have a stare down and the younger Sanders says, “when you’re like me, you can do that.”

Shilo then jumps in and say, “I never do that.”

Deion cracks a smile and demands wings.

“Cut me the bulljunk and give me one of those wings,” he said.

Mark Heim is a reporter for The Alabama Media Group. Follow him on Twitter @Mark_Heim. He can be heard on “The Opening Kickoff” on WNSP-FM 105.5 FM in Mobile or on the free Sound of Mobile App from 6 to 9 a.m. daily.