Deion Sanders’ business manager and Colorado have agreed to be a part of a documentary series which will stream on Amazon.

According to USA TODAY Sports, which obtained the contract, Colorado didn’t ask for compensation but expects the publicity to pay off.

“The exposure of hiring coach Prime has already paid dividends in the form of record-breaking ticket and merchandise sales, and we are confident the documentary will only increase these ‘Prime Effect’ impacts throughout the university,” Colorado spokesman Steve Hurlbert told USA TODAY Sports.

The report points out, however, there are some risks to Colorado.

“They’re putting all their eggs in the Deion basket − let’s be honest, right?” Baird Fogel of the firm Eversheds Sutherland said. “They’re going all-in. If they were being conservative about this, they’d say, ‘OK, let’s see how he does his first year, and maybe this might be a good idea for next year.’ You think you know what you have in Deion, but you don’t. You don’t know how the season is going to go. You don’t know how he’s going to react.”

Amazon streamed a four-part series produced by SMAC which documented Sanders’ last season at Jackson State in 2022.

Mark Heim is a reporter for The Alabama Media Group. Follow him on Twitter @Mark_Heim. He can be heard on “The Opening Kickoff” on WNSP-FM 105.5 FM in Mobile or on the free Sound of Mobile App from 6 to 9 a.m. daily.