On the day where the Madden 2024 cover was unveiled, an EA Sports video game appeared headed for a potential roadblock.

On3 is reporting the College Football Players Association is now urging athletes to boycott the game, with the hope EA will reconsider its payout to athletes.

EA, per the report, has contracted OneTeam Partners to facilitate college athletes’ likeness. A source told On3 there is roughly $5 million available for the players’ name, image and likeness. That’s roughly $500 per player. There are no royalties, per Sportico.

“All current players should boycott this deal. It is an opt-in deal, and they should not opt into it. It is just a ridiculously low amount of money,” Justin Falcinelli, the vice president of the players association, told On3. “Given the context and the hype that surrounds this game. When we first heard the number, we’re like, ‘Alright, that sounds low. Let’s go figure out if it is low.’ And started talking to guys, talked to some of my friends, some guys who are still playing in the NFL. ‘So, what are NFL players getting paid for Madden?’ And the numbers we were given were from 2019, it was disclosed that they got, I think, about $17,000. And then a current NFL player told us that he got a check for $28,000 this year for Madden.

“You should not participate in this. It is a simple cash grab to just try to get you for the lowest amount possible. And it’s OneTeam Partners and all these organizations that don’t really represent the players’ best interest.”

We haven’t seen an EA Sports video game since 2013. The Madden franchise, on the other hand, is estimated to generate $600 million in annual revenue.

Mark Heim is a reporter for The Alabama Media Group. Follow him on Twitter @Mark_Heim. He can be heard on “The Opening Kickoff” on WNSP-FM 105.5 FM in Mobile or on the free Sound of Mobile App from 6 to 9 a.m. daily.