Chuck E. Cheese’s new entertainment idea coming to US malls
Chuck E. Cheese is entering a new era: mall arcades.
Created for “lifelong fans” of the child-friendly pizza chain, “Chuck’s Arcade” is designed for adults and will combine video games with Chuck E. Cheese’s iconic animatronic characters.
“Chuck’s Arcade is a modern-day love letter to the games and people who made Chuck E. Cheese great,” the company said in a press release.
“Chuck E. Cheese has spent decades mastering the arcade experience — it’s in our DNA,” David McKillips, CEO of Chuck E. Cheese, said in a press release. “Chuck’s Arcade is a natural evolution — an opportunity to extend our arcade legacy into new formats that engage both lifelong fans and a new generation through a curated mix of retro classics and cutting-edge experiences.”
So far, Chuck’s Arcade locations are now open in major malls across the country, including:
- St. Petersburg, Fla.
- Trumbull, Conn.
- Oklahoma City and Tulsa, Okla.
- Victor, N.Y.
- Buford, Ga.
- El Paso, Texas
- Nashua and Salem, N.H.
- St. Louis, Mo.
CNN reports Chuck E. Cheese’s expansion comes five years after it filed for bankruptcyduring the height of the Covid-19 pandemic.
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