Busy sports weekend in Huntsville generates $4.2 million
A busy sports week in Huntsville last week led to hotel rooms being filled, which led to the city’s sports tourism economic impact topping $4 million.
The Huntsville-Madison County Convention & Visitors Bureau announced Wednesday that the array of events – from professional fishing to para-cycling – had an economic impact of $4.2 million with more than 6,100 hotel rooms purchased in Huntsville and Madison County. Altogether, that translated into more than $318,000 in tax revenue for the Rocket City.
Related: How Huntsville is working to bring bigger sporting events to Rocket City
Growing its sports tourism has been an ongoing emphasis in Huntsville. In 2022, more than $32 million was generated through sports events coming to the city.
“This week was a great showcase for Huntsville and the ability of our community to not only host major events, but multiple events simultaneously,” Mark Russell, executive director of the Huntsville Sports Commission, said in the announcement. “Having great partners enables our community to accomplish great things.”
The week began with Major League Fishing hosting its Sponsor Pro-Am Tournament on Monday and Tuesday. The USTA Southern Pro Circuit Championship lasted throughout the week at the Athletic Club of Alabama.
Over the weekend, there were the RunningLane Track Championships at Milton Frank Stadium on Friday and Saturday.
But the UCI Para-Cycling Road World Cup moved the needle the most, economically-speaking. The races, held on the streets of Cummings Research Park, attracted more than 350 athletes from 41 countries that filled 3,700 hotel rooms and generated $2.4 million in economic impact.
“Hosting the Para-Cycling Road World Cup and introducing the teams and competitors from around the world to our great city carries our message that Huntsville is a great place to live, work and play,” Chip Cherry, CEO of the Huntsville-Madison County Chamber of Commerce, said in the announcement. “Events like these are tremendous tools for our economic development activities as we show the commitment of our city to a wide array of meaningful quality of life events.”
Meanwhile, the Rocket City Trash Pandas had a week-long homestand at Toyota Field in Madison with more than 30,000 in attendance while Huntsville City FC played its second home game at Wicks Family Field at Joe Davis Stadium.
Huntsville sports officials have made no secret that it is pursuing larger events for the city. Earlier this year, Conference USA announced it was bringing its men and women’s college basketball tournaments to the Von Braun Center in 2024 and 2025.
“We love having groups visit Huntsville and this past week gave our city a tremendous showcase that engaged visitors from around the world for the first time,” Judy Ryals, President/CEO of the Huntsville/Madison County Convention & Visitors Bureau, said in the announcement. “The success of this past week is a credit to the teamwork throughout Huntsville to make great things happen.”