Burger King has announced major menu change
Need a refreshing treat as summer comes to a close? Burger King has new thirst quenching and energizing beverages for you to try.
Burger King has introduced four iced coffee cold foam options including plain, black, vanilla and mocha. They have also added two new lemonade options including strawberry lemonade and a mango peach lemonade, both made with real fruit juice, according to reports from Newsweek.
“The new strawberry lemonade is made with real fruit juice for a delicious and refreshing beverage and the mango peach lemonade is a vibrant blend of lemonade with real peach and mango juice,” a Burger King spokesperson told Newsweek.
Burger King has also recently launched “Whopper by You,” a program which allows customers across the country to submit their ideas for new Whoppers.
The new, limited-time-only BBQ Brisket Whopper, which includes brisket, crispy onions, American cheese, barbecue sauce, lettuce, tomato, mayo and a flame-grilled quarter-pound patty, is the first item launched through the “Whopper by You” promotion.
The new product launches are a part of Burger King’s efforts to listen to what customers want and diversify its drink menu to compete with chains like Starbucks and McDonald’s.
“Over the last two years, as inflationary pressures have weighed heavily on consumers, many have favored staying at home and cooking over dining out, and the result has been declining revenues and profits for many fast food chains,” Alex Beene, a financial literacy instructor at the University of Tennessee at Martin, told Newsweek.
“Like other restaurants, Burger King is introducing new items in an attempt to draw in customers who haven’t frequented their locations as much as prices increased,” Beene said.
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