Who said you can’t have ice cream for breakfast?

Not the folks at Blue Bell who have unveiled a new flavor for National Ice Cream for Breakfast Day (that’s Saturday, Feb. 4 in case you don’t have it on your calendar.)

I Heart Cereal ice cream is hitting store shelves. It features the flavors of fruit cereal combined with confetti sprinkles and coated fruity cereal pieces.

“What better way to start your day than with an ice cream inspired by cereal,” said Carl Breed, Blue Bell general sales manager. “It is a great combination of two popular foods. Our new I Cereal is a mixture of vanilla ice cream to represent the milk, and fruity cereal pieces just like you would enjoy in your bowl for breakfast.”

I Heart Cereal is available in pint size only while supplies last.

If cereal-flavored ice cream isn’t your thing, you can also check out the other new Blue Bell flavor.

Tin Roof. The flavor is a vanilla flavored ice cream with a rich chocolate sundae sauce and roasted peanuts dipped in a dark chocolate flavored coating. Tin Roof is sold in the half gallon size, but only for a limited time.