Birmingham no âField of Dreamsâ: Major League Baseball will decide name for 2024 Rickwood Field game
Call the Major League Baseball Game planned for Rickwood Field in 2024 a major feat for Birmingham.
Call the game a homerun, or even a grand slam for the city and region.
Just don’t call it a “Field of Dreams,” baseball officials urge.
St. Louis Cardinals and San Francisco Giants will meet at Rickwood Field on June 20, 2024 for a game scheduled around Juneteenth.
MLB made the anticipated announcement this week.
See also: How much will Rickwood’s 2024 MLB tickets cost?
The game will include activities saluting the Negro Leagues and Hall of Famer and Alabama native Willie Mays. The baseball legend is also a former Birmingham Black Baron who played at the historic ballpark.
Birmingham’s game takes the same format as the one played in Dyersville, Iowa at the site of the famed “Field of Dreams” movie set.
That series of games garnered instant notoriety from nostalgia of the 1989 film and was branded as the “MLB at Field of Dreams Game.”
But, Birmingham’s Rickwood Field sits in the Rising-West Princeton neighborhood, not in a cornfield, and MLB does not transfer brands for regular season games.
So, the Field of Dreams remains in Iowa and another name must be chosen for Birmingham.
See also: What should Cardinals-Giants game be called?
Baseball officials plan to announce a branded moniker for the Birmingham game later.
A date has not yet been made public.
So for now, the big game is generically referred to as “a special Regular Season.”
“Clearly you want to brand it. I’m sure that process will happen,” said, Darin W. White, executive Director of the Center for Sports Analytics and Chair of the Entrepreneurship, Management & Marketing Department at Samford University.
White guessed that MLB would likely partner with a local sports management company to help organize the game and select an appropriate title.
Until then, he said fans will just have to be patient.
White said cities like Birmingham are able to attract exhibition games but rarely have opportunities to host regular season matchups.
“We’ve got the game and that’s the big thing, he said.
“We’ve got two MLB teams coming to our town games to play a meaningful game – not just exhibition – but a meaningful game. That’s a big deal,” he said.
Still, White, a longtime sporks marketing and economics expert, said he’d pass the ball to others when it came to finding a catchy name for Birmingham’s major league debut.
“While I am a marketing strategy guy, I’m more on the research side. I’m not the creative guy,” he said with the laugh.
“Now, I have some students that I guarantee you could come up with some incredible ideas.”