Birmingham-based sports retailer Hibbett has chosen a new CEO.

According to SGB Media, Jared Briskin, the former COO, succeeds Mike Longo, who had headed the company since December 2019.

Attempts to contact Hibbett for comment were not immediately successful.

Briskin had previously served in various roles and was the company’s executive vice president of merchandising last year when Hibbett was acquired by U.K.-based JD Sports in a deal totaling $1.08 billion.

JD Sports, with more than 4,500 stores globally, said underlying revenue fell 1.5% in November and December in what it called a “challenging and volatile market,” according to Reuters.

Briskin began his career with Hibbett as its college apparel buyer in 1998, and served in several capacities overseeing apparel, accessories, footwear, equipment and merchandising.