A familiar face is taking a familiar spot on the Birmingham skyline.

Alabama celebrity attorney Alexander Shunnarah will adorn the billboard atop the Two North 20th Building – one of the largest billboards in the state.

The 179-by 25-foot sign on top of the 17-story building at Morris Avenue is expected to be installed this week in association with Laurel-Miss.-based advertising firm Trailhead Media.

The sign features Shunnarah’s name in white letters, and his image against a red background. At the bottom, in smaller letters, is the familiar disclaimer, “No representation is made that the quality of legal services performed is greater than the qualify of legal services performed by other lawyers.”

Shunnarah, known for his advertising prowess and his ubiquitous “Call me Alabama!” commercials, said he is “happy and excited to be featured on one of the largest billboards in Alabama.”

“It is important to me that a local company secured the spot that looks over the city that I started my law firm in over 20 years ago,” he said in a statement. “Even though my firm has expanded nationally, I continue to lead my firm from Birmingham at our headquarters near Pepper Place. The city of Birmingham has always been my home, and I will continue to give back to the city and its people.”

The sign has been a feature of Birmingham’s skyline for more than 50 years. It was formerly an electronic sign with more than 1,330 lights, projecting changing messages. The sign went dark in 1988, and was briefly reactivated in 1996 and 2001. Then it was sold in 2013.

A plan to replace the electronic sign with a vinyl covering advertising Pepsi generated controversy in 2013 and was rejected by the Birmingham Design Review Committee, with committee members calling it a “glorified billboard.”

Birmingham’s Harbert Realty said at the time it didn’t need a permit for the vinyl covering, as the dimensions of the sign had not changed. City staff disagreed, but it appeared that the rule was not enforced, because the sign stayed up until early 2016.

The sign has since advertised LP Building Products and Windcreek Casino.