Big changes are coming to Wendy’s drive-thru, chain using AI to take drive-thru orders
If you frequent the drive-thru line at Wendy’s, be prepared for some A.I. technology to take your order by the end of the year.
In a Feb. 13 earnings call, CEO Kirk Tanner revealed Wendy’s would deploy “voice-enabled AI order taking” at up to 600 restaurants across the country.
The fast-food chain introduced the technology during a pilot program at nearly 100 restaurants, reports USA TODAY. According to Restaurant Business, the program kicked off in 2023.
The technology, called FreshAI “improves the customer experience and enables some labor efficiencies in our restaurants,” Tanner said.
According to Tanner, FreshAI gives Wendy’s customers “the opportunity to build their orders” and “understands what to ask for.”
“We have a lot of confidence,” Tanner said, according to USA TODAY. “One thing I love about it, it continues to get better.”