Rod Sisco, host of the afternoon drive radio show on 105.1 WQSB in Albertville, died unexpectedly on Thursday, the station recently announced.

He was 54 years old.

“Rod’s radio journey began in high school on weekends at our sister station, Power 107.5 FM (WAVU), and continued with WQSB, where his voice became a familiar comfort to thousands of listeners,” reads a post on the station’s Facebook page.

“Rod spent his entire career with Sand Mountain Broadcasting, becoming not just a colleague, but a cherished friend and member of our family.”

On Friday, WQSB dedicated the entire morning show to Sisco’s life and work with featured segments from colleagues, friends, and family.

“Please keep Rod’s family, friends, and our team in your thoughts and prayers during this difficult time,” the station posted.

“Rest easy, Rod — your voice will forever echo in our hearts.”

Sisco was laid to rest on Sunday at the Pleasant Grove Cemetery in the Sims community, according to a report from Quad Cities Daily.

In lieu of flowers, the family asks that donations be made to St. Jude Children’s Research Hospital in Rod’s memory, the report says.

Cash donations can be made at WQSB Radio station.