The Auburn/Nike era is officially underway.

July 1st marks the start of The Tigers new deal with Nike through the next 10 years.

Despite the partnership beginning today, all Nike products will be available for purchase online and in stores July 25th.

Auburn’s social media posted a video package introducing the new Nike sponsorship:

The Nike launch video highlighted some major landmarks and easter eggs for all Auburn fans to enjoy.

From scenes shot in precision cuts barbershop to a peaceful studying shot in the iconic Momma G’s. Auburn social captured all the emotions ending the video at Auburn football’s tiger walk.

“We are thrilled to kick off the Nike era of Auburn football,” Auburn football coach Hugh Freeze said. “I’ve seen firsthand Nike’s commitment to excellence and innovation. Our student-athletes look forward to competing in Nike cleats and uniforms in front of the greatest fans in college football this season at Jordan-Hare Stadium.”

Men’s basketball associate head coach Steven Pearl and women’s basketball coach Larry Vickers also voiced their opinions on the switch to Nike.

“Nike basketball is the most recognizable brand in the world,” Pearl said. “All of our student-athletes and recruits recognize that and want to be a part of that.”

“Nike does an excellent job helping to grow the women’s game,” Vickers said. “They are invested in women’s basketball and in women basketball players. It’s exciting to be a part of that process.”

Auburn baseball coach Butch Thompson highlighted how the Nike era will positively impact recruiting across all sports.

“There’s not a student-athlete who’s not excited about Nike,” Thompson said. “You can see it with younger people when you’re out recruiting. When they’re not under contract, it seems like Nike is preferred a bunch.”

“That is a brand that is going to sit well and fit well with Auburn as we’re out recruiting. We polled our student-athletes during this process, and overwhelmingly, it was favorable.”

Jerry Humphrey III covers Auburn sports forAL.com. You can follow him on X at @Jerryhump3or email him at [email protected].