Auburn athletics officially announces new partnership with Nike. Here are a few details

Beginning in July of 2025, Auburn’s athletic uniforms will have a new badge affixed to their chest as the school officially announced their partnership with Nike Tuesday morning.

Auburn’s announcement put to bed months of speculation about whether the Tigers would be leaving Under Armour with the two parties’ contract coming to an end. Auburn’s current deal with Under Armour comes to a close at the end of the 2024-25 academic year and as of Sept. 1, 2023, Auburn became free to negotiate with other apparel providers.

And with Tuesday’s news, it seems Nike and its famous swoosh branding won over athletic director John Cohen.

“We are excited to enter this new partnership with Nike, a brand that consistently champions athletes and sport around the world,” Cohen said in a release Tuesday morning. “We are appreciative of their strong support throughout this process.”

Cohen revealed in his statement that Auburn would be entering into a 10-year agreement with Nike.

“We believe that our 10-year agreement, beginning in July 2025, will continue to elevate Auburn and best serve our student-athletes and our university moving forward,” Cohen said.

In an appearance on The Next Round April 2, Cohen said Auburn was in a “very, very positive place” when it came to their negotiations with the school’s next apparel provider.

Cohen also asserted that he and other decision-makers weighed the opinions of Auburn athletes in the move.

“Those shoes you put on — they’re not just a uniform. They’re part of the anatomy,” Cohen said. “We’ve gotten a lot of input from student-athletes, from fans, from our coaches and staff members, all the stakeholders of Auburn University. And we listened.”

News of the approaching partnership with Nike marks the end of Auburn’s 18-year marriage with Under Armour. The two first entered into a partnership in 2006 and last signed a nine-year extension in 2015 — a $78 million deal that featured stock in the company.

Under Armour stock was at a record high in 2015. However, that has changed considerably since with the company’s value dropping by nearly 85%.

“We are also grateful to Kevin Plank and Under Armour for their 18 years of valued partnership in growing the Auburn brand and serving our student athletes, coaches, and fans,” Cohen said. “We look forward to the opportunity to celebrate this relationship throughout the final year ahead.”

Auburn’s athletes will continue to sport Under Armour apparel until July 2025.

This is a developing story and will be updated as more contract details become available