One of the internet’s biggest shopping days of the year is finally here — otherwise known as Amazon Prime Day.

Prime Day 2023 will run through the end of the day on July 12, giving shoppers less than two days to search through these rare deals and discounts.

According to Amazon, during the sales event, new deals will drop every 30 minutes during select periods with deep discounts on products from popular brands. Some of these brands mentioned include Lancôme, Kérastase, Peloton, Victoria’s Secret, YETI, The Drop, Sony and more.

This year’s event will also include an all new invite-only deals program where Prime members can request an invitation to score some of Prime Day’s best deals that are expected to sell out. Members who are selected will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price.

Prime members can also ask Alexa for deal notifications on products added to one’s wish list, cart or save for later. Those with an Alexa-enable device will just need to say, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.

Here are just some of the best deals happening right now to take advantage of. You can also check out all deals Amazon is offering for Prime Day here.