Amazon officially announced the dates for Prime Day 2025, also known as one of the internet’s biggest shopping days of the year. However, the usual 2-day event will now last for four days, giving Prime a better opportunity to take advantage of these rare savings.

According to Amazon, Prime Day will take place from July 8 to July 11, 2025, a total 96 hours of major deals compared to the normal 48-hour shopping period. This includes deals on pantry staples, home items, beauty products, back-to-school supplies, health and personal care finds, family-favorite toys, best-selling books, pet essentials and even premium and luxury splurges among many other deals.

Also new this year is Amazon’s “Today’s Big Deals featuring some of the hottest deals of the event exclusive to Prime members.

“Members can enjoy deep discounts across top brands like Samsung, Kiehl’s and Levi’s. These special offers launch daily at midnight PDT and remain available for a limited time, while supplies last. Members can also check back frequently to discover incredible savings with deals dropping as often as every five minutes during select periods throughout the event,” Amazon states.

Those who are not a Prime member can still take advantage of these savings by signing up for Amazon’s 30-day free trial right before the sales event with the option to cancel any time before the trial period ends. Meanwhile, students can get a 6-month free trial among other unique benefits with Prime Student.

Prime members can start shopping early deals now available to only to Prime members like home tech upgrades and wardrobe refreshes to groceries and household essentials. However, the best deals will still take place during the actual sales event in July.