Amazon has announced the dates for its 10th annual Prime Day Event. This year’s mega sale will take place July 16 and 17th with deals for Prime members. You can see info about joining here.

As with previous Prime Day events, members will get access to millions of deals on electronics, kitchen, beauty and apparel. New deals will continue to drop as often as every 5 minutes during select periods of the event and there will be invite-only deals – exclusive Prime Day deals that will likely sell out – including up to 40% off Sony Wireless Headphones and 30% off Peleton products.

Here are some of the features you can look for:

• 40% off school supplies and dorm items. Amazon will also offer school and college shopping guides, amazon.com/backtoschool and amazon.com/offtocollege, to help people find what they need easily.
• New-to-Amazon brands like Clinique, Allbirds and Kiehl’s, as well as popular brands such as Sony, KitchenAid and Coach handbags, will be included.
• Prime Day members can start shopping now with early access to deals on popular brands such as Nordic Track, poppi Prebiotic Sodas and Hatch.

Prime cost $14.99 per month or $139 a year, or start a 30-day free trial at amazon.com/prime. Additionally, young adults ages 18-24 can try Prime Student with a six-month trial at amazon.com/joinstudent, then just pay $7.49 per month, or $69 per year. Qualifying government assistance recipients can get Prime Access for $6.99 per month at amazon.com/getprimeaccess. For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.