Amazon has finally announced the official dates for its annual Prime Day sales event — one of the biggest online shopping days of the year.

Prime Day 2023 will run from July 11 at 3 p.m. E.T. through the end of the day on July 12, giving shoppers less than two days to search through these rare deals and discounts. However, Amazon is currently offering early deals you can shop now.

According to Amazon, during the sales event, new deals will drop every 30 minutes during select periods with deep discounts on products from popular brands. Some of these brands mentioned include Lancôme, Kérastase, Peloton, Victoria’s Secret, YETI, The Drop, Sony and more.

This year’s event will also include an all new invite-only deals program where Prime members can request an invitation to score some of Prime Day’s best deals that are expected to sell out. This will include 75 percent off Amazon Fire TV 43″ Omni Series, 60 percent off Bulova Men’s Marine Star Chronograph, 55 percent off JBL Live 660NC Noise Cancelling Headphones and 50 percent off FOREO LUNA 3 Facial Cleansing Brush. Members who are selected will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price.

Prime members can also ask Alexa for deal notifications on products added to one’s wish list, cart or save for later. Those with an Alexa-enable device will just need to say, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.