Alabama salon owner says popular cookie chain threatened to sue her for ‘trying to profit off their business’
A Tuscaloosa salon owner says she regrets supporting the Crumbl store that recently came to town after the owners allegedly threatened to sue her.
In a TikTok Saturday, Morgan Harris, owner of the Chaise Beauty Lounge eyelash salon, said she was contacted by someone who claimed they were the owner of the Tuscaloosa Crumbl store after dropping off 100 $10 gift cards to give out during their grand opening event Friday.
Harris said the store’s management had previously accepted her offer but then accused her of trying to steal their customers.
“Today we got a phone call, and they are very aggressive,” she said.
“I get on the phone, and she says, ‘I am the owner of Crumbl’ and she’s basically yelling at me. And she says that basically we’re trying to profit off of their business and if we have anything to do with them ever again, they’re going to send us a cease and desist and they’re going to take legal action against us.”
Harris said the woman, who she believed to be with Crumbl corporate at the time, called again five minutes later and said that she had decided to pursue legal action after speaking with the store’s employees.
“I got confirmation,” Harris said.
In a recent post to Facebook, Vanessa Arias introduced herself and her family as the Crumbl location’s owners.
After visiting her brother, who also owns a Crumbl store in Boston, Arias said her family was “hooked and wanted to bring more of Crumbl to Alabama and be a part of the Crumbl family.”
Efforts to reach Arias and Crumbl corporate were not immediately successful.
“I would never just drop stuff off at a business without speaking to somebody first. And we didn’t pass them out. We literally just handed them to someone at the front desk.”
“We just were creating a connection with a new business in town,” she continued.
“Whether you guys are a franchise or not you’re a new business here, locally, you just had another business trying to support you. It was no ill intent.”
Harris said Saturday she was posting the video in hopes of getting in touch with higher ups at Crumbl or finding legal representation in Tuscaloosa.
“I’m not some big corporation or another cookie company trying to come in and steal your customers,” she said, apologizing for the gift cards.
“We were just sharing our support for you guys here.”
In a follow up video Sunday, Harris said that Crumbl corporate contacted her and assured her they would not be taking legal action.
“I do think that this whole thing was a misunderstanding, and it was taken way too far,” she said.
“I hate that it had to be that way.”
She added that the franchise owners made attempts to contact her on Sunday, but she was advised not to speak with them.
“I just did not feel comfortable speaking with them because of how the whole thing was handled,” she said.
Harris did say that she received messages Saturday night from a TikTok account belonging to the same woman she spoke to on the phone denying that she had called Harris.
While Harris said it was frustrating that the store owners wouldn’t take responsibility, she added that she didn’t want people flocking to Crumbl to leave negative reviews.
“I truly believe this is just…one person badly representing them,” Harris said.
Crumbl’s official TikTok account responded to Harris’ follow up, saying they were “looking forward to resolving this.”
Crumbl has more than 1,000 stores in all 50 states, Canada and Puerto Rico.
The company has 18 Alabama locations, according to its website, including Vestavia Hills, Mountain Brook, Trussville, Alabaster and McCalla.
Cousins Jason McGowan and Sawyer Hemsley started Crumbl Cookies in 2017 in Logan, Utah.