Alabama athletics hits revenue record, outpaces SEC peers
After a year of COVID-19-related financial turmoil, the Alabama athletics financial report is back on solid ground.
The school reported a record $214.4 million in revenue for the first fiscal year after the main impact of the global pandemic rocked the collegiate athletics world. Spending also increased past pre-pandemic levels but the athletics department still finished the fiscal year with a profit of $18.5 million, according to the financial report filed to the NCAA and obtained by AL.com through a public records request.
That surplus is earmarked to finance existing debt for completed construction projects, an Alabama spokesperson said.
The $214.4 million of revenue would have ranked third-highest nationally in the last year before COVID-19 hit behind only Oregon’s $391.8 million and Ohio State’s $233.9 million, according to USA Today’s database.
Revenues at Alabama jumped more than $34 million in the 2022 fiscal year that spanned July 2021-June 2022. A return to full-capacity stadiums and arenas fueled that rebound as ticket revenue jumped from $7.4 million in 2021 to $44.2 million a year later. That $44.2 million figure is nearly $5 million more than the income from the last season before the pandemic limited capacity to 20% of Bryant-Denny Stadium.
Looking strictly at football, Alabama revenues hit a record $130.9 million (up from $110 million pre-pandemic) with a profit of $52.3 million that helped fund the rest of the department.
A few other SEC schools reported their financial reports recently. Arkansas revenue sat at $152.5 million while LSU brought in $199.3 million (compared to Alabama’s $214.4 million). Profit at Arkansas was $8.2 million while LSU’s was $6.5 million (compared to Alabama’s $18.5 million).
School | FB revenue | Total revenue | Total profit |
---|---|---|---|
Alabama | $130,868,208 | $214,365,357 | $18,483,446 |
LSU | $95,104,156 | $199,309,282 | $6,538,893 |
Arkansas | $83,679,224 | $152,513,755 | $8,194,714 |
The Alabama rebound in 2022 also came without the help from the SEC that kept 2021 profitable. Each school received $23 million from the league, keeping Alabama in the black. Without it, the Alabama athletics department would have lost $13.4 million in 2021.
Beyond ticket revenue, a few other line items saw increases in 2022. Contributions jumped by $17.5 million to a record $52.3 million while media rights saw a more modest $2.9 million bump to $53.6 million.
In terms of expenses, the biggest increases were directly related to the pandemic. Guarantees for non-conference games went from $306,433 without non-SEC football games in the 2020 season back to $4.9 million for the 2021 season (2022 fiscal year). Recruiting trips were banned at the height of the pandemic, dropping that expense to $734,399 before moving back to $3.9 million with coaches and recruits able to travel again.
Last three years of Alabama financials show recovery
Revenue | 2020 | 2021 | 2022 | 2022 change |
---|---|---|---|---|
1. Ticket sales | $39,360,461 | $7,406,322 | $44,211,016 | $36,804,694 |
2. Direct gov. supp. | $0 | $4,417,782 | $0 | -$4,417,782 |
3. Student fees | $0 | $0 | $0 | $0 |
4. Direct instit. supp. | $6,431,600 | $7,436,011 | $14,956,762 | $7,520,751 |
5. Less – transfers to instit. | -$5,423,655 | $161,450 | -$6,199,127 | -$6,360,577 |
6. Indirect instit. supp. | $3,560,034 | $2,991,279 | $2,621,236 | -$370,043 |
7. Guarantees | $2,388,877 | $20,480 | $84,000 | $63,520 |
8. Contributions | $19,699,667 | $34,810,706 | $52,330,947 | $17,520,241 |
9. In-kind | $981,680 | $829,500 | $782,353 | -$47,147 |
10. 3rd party comp. | $0 | $0 | $0 | |
11. Media rights | $49,620,557 | $50,750,672 | $53,614,078 | $2,863,406 |
12. NCAA distrib. | $749,569 | $3,056,420 | $2,975,875 | -$80,545 |
13. Conference distrib. | $11,934,414 | $39,855,781 | $12,223,365 | -$27,632,416 |
14. Program, novelty sales | $9,912 | $3,826 | $6,455 | $2,629 |
15. Royalties, Licensing, ads | $13,020,960 | $14,064,127 | $15,160,050 | $1,095,923 |
16. Sports camp rev. | $319,587 | $852,174 | $1,878,146 | $1,025,972 |
17. Endowment/Investment | $8,669,964 | $4,419,683 | $7,793,087 | $3,373,404 |
18. Other | $36,744,898 | $4,663,326 | $5,126,095 | $462,769 |
19. Bowl revenue | $1,682,163 | $4,383,647 | $6,791,019 | $2,407,372 |
TOTAL OPERATING REVENUE | $189,282,549 | $179,800,409 | $214,365,357 | $34,564,948 |
Expenses | 2020 | 2021 | 2022 | 2022 difference |
---|---|---|---|---|
20. Student aid | $17,365,698 | $18,482,839 | $18,952,318 | $469,479 |
21. Gauarantees | $4,583,000 | $306,433 | $4,963,000 | $4,656,567 |
22. Coaching salaries | $30,821,496 | $34,207,110 | $35,145,423 | $938,313 |
23. 3rd party salaries | $0 | $0 | $0 | $0 |
24. Support staff compensation | $32,183,991 | $31,289,252 | $34,278,979 | $2,989,727 |
25. 3rd party support comp. | $0 | $0 | $0 | $0 |
26. Severence | $850,044 | $993,680 | $612,003 | -$381,677 |
27. Recruiting | $3,396,572 | $734,399 | $3,824,089 | $3,089,690 |
28. Team travel | $5,464,311 | $6,532,726 | $7,079,927 | $547,201 |
29. Equipment | $3,448,983 | $3,091,793 | $3,228,551 | $136,758 |
30. Game expenses | $8,048,587 | $4,593,765 | $9,054,652 | $4,460,887 |
31. Fundraising/marketing | $3,718,321 | $2,680,210 | $4,768,059 | $2,087,849 |
32. Sports camps | $725,324 | $374,719 | $788,310 | $413,591 |
33. Spirit groups | $512,024 | $204,408 | $606,206 | $401,798 |
34. Debt service, leases, rentals | $23,822,661 | $23,882,312 | $22,395,628 | -$1,486,684 |
35. Direct overhead, admin. | $9,327,264 | $12,655,492 | $14,577,963 | $1,922,471 |
36. Indirect institutional support | $3,560,034 | $2,991,279 | $2,621,236 | -$370,043 |
37. Medical expense, insurence | $3,022,769 | $7,689,965 | $4,028,239 | -$3,661,726 |
38. Membership dues | $160,549 | $377,565 | $327,931 | -$49,634 |
39. Meals | $854,409 | $775,044 | $918,301 | $143,257 |
40. Other expenses | $17,356,340 | $11,814,678 | $18,502,145 | $6,687,467 |
41. Bowl expenses | $2,921,416 | $4,212,006 | $7,292,345 | $3,080,339 |
Total operating expenses | $173,141,125 | $170,191,728 | $195,881,911 | $25,690,183 |
PROFIT | $16,141,424 | $9,608,681 | $18,483,446 | $8,874,765 |