ABC board now offering high-end liquors in quarterly lotteries: How to register
The Alabama Beverage Control Board is making it a little easier for high-end liquor aficionados to get their favorite brands.
ABC is launching a new quarterly limited-release sweepstakes program. The first quarterly sweepstakes will be held March 25 at 10 a.m. Others will follow in June and September.
“We continue to hear from patrons that the sweepstakes-style sales are a fair way to offer allocated products,” said Neil Graff, chief operating officer for the ABC Board. “We want to make sure these brands get into the hands of the greatest number of people. The sweepstakes sales are fun, exciting, allow us to interact with more shoppers and ensures fairness.”
Approximately 50 places in line will be available at 22 selected ABC Store locations located throughout Alabama. Winning a place in line does not guarantee any specific product, however; it will allow selected shoppers a specific position in line at each of the participating stores.
You can go here to see a list of participating locations.
Winners must be present and in line at the selected store no later than 9:30 a.m. on the day of the event. ABC Store employees will verify the identities of the sweepstakes winners and their assigned positions in line. Winners must present a State of Alabama issued ID, Alabama driver’s license or military photo ID and the name on ID must match the name on the sweepstakes entry.
Winners not in line by 9:30 a.m. on the day of the event will be disqualified and the line will adjust to absorb the missing participant’s position in line. Participants may purchase one item from table 1 and one item from table 2 for a total of two bottles.
March sweepstakes registration
For the March sweepstakes, Alabama residents may begin registering Feb. 6 through Feb. 26. All entrants may select up to four ABC stores for consideration and will receive a notification by text and email 48 hours after the entry period is closed whether or not a place in line was awarded.
You can go here to register once the portal is open.
There will be a walk-up line available to shoppers who do not win a place in line. Because inventory is limited, it is possible fewer items will be available to shoppers participating in the walk-up line.
The quarterly release program is in addition to the board’s monthly release program scheduled to take place in February, April, May, July, August, October and November, and its annual sweepstakes scheduled for December.