A rubber fish mullet toss? PETA looks to change Flora-Bama’s iconic beach tradition

With the annual Flora-Bama Mullet Toss just days away, animal rights group PETA is asking the iconic bar’s owners to use rubber fish instead of real ones — going so far as to offer to pay for the fake fish and cater the event with “tasty vegan fish sandwiches.”

“Every fish whose body is treated like a hacky sack at this event was once an individual who had a life precious to them, swam free, had feelings, and didn’t want to die,” PETA President Ingrid Newkirk said in a release to media. “PETA wants to help modernize the moment with fabulous fake fish that no one had to die for.”

In a letter to Flora-Bama co-owner John McInnis, Newkirk wrote there’s a “certain yahoo stigma” attached to the Mullet Toss.

“We would never be so frank as to suggest that only a lout throws a trout or only a sod throws a cod … but, well, there is, as you know, a certain yahoo stigma attached to this event, something we can cure,” Newkirk wrote.

The Mullet Toss & Greatest Beach Party began in 1985 and is held annually on the last weekend of April each year. It’s held on the Alabama-Florida state line directly behind the Flora-Bama, attracting upwards of 25,000 people and raising more than $100,000 for local charities.

The Mullet Toss itself is exactly what the name implies: Contestants pay a $20 entry fee to toss a dead mullet as far as they can from a 10-foot circle in Florida, across the state line into Alabama. Every paid contestant receives an event t-shirt. Awards are presented for the longest tosses in various categories.

Once the event ends, the mullet are donated to Alligator Alley or the Gulf Coast Zoo.

PETA, however, is clearly not a fan.

“Let’s face it: Every fish thrown by a Flora-Bama Mullet Toss participant was an individual who suffered greatly and was violently slaughtered before being used in this disrespectful way,” Newkirk wrote to McInnis.

But Newkirk also wrote PETA isn’t trying to kill the party. They just want Flora-Bama to use “fancy rubber fish instead of smelly, decomposing ones.”

“We’re not here to confishcate the fun: Throwing a rubber or plastic fish, rather than a dead one, would be as fun, challenging, and enjoyable but also positive,” she wrote. “A first-ever fish-friendly fling could even lure our mascot Freeda Fish to line up to get in on the act. Will you please mullet over?”

McInnis wasn’t immediately available for a response Monday morning.