Oklahoma State announced this week the Cowboys will sport QR codes on their helmets linking to a donation page for the school’s NIL fund.

The move is believed to be a first in college football.

According to reports, the QR codes will appear on the back of each helmet and will be 1.5 square inches. The codes won’t be seen from the stands by fans, but those watching during television broadcasts will be able to capture them on their phones.

Last week, Gundy said he told his players that they need to stop “asking for more money” and focus on the season.

“I told the players there’s no negotiating now,” Gundy said, via The Associated Press. “Portal’s over. All negotiation’s history. Now we’re playing football. Just coaching and playing football.”

But Gundy is also hoping that an innovative ploy can earn his players more NIL money during the season.

“This is a revolutionary step forward to help keep Oklahoma State football ahead of the game,” Gundy said, per ESPN. “It gives a chance for everyday fans across the world to have a real impact when it comes to supporting the NIL efforts for Cowboy football. I’m thrilled about this opportunity for our players.”

Mark Heim is a reporter for The Alabama Media Group. Follow him on Twitter @Mark_Heim. He can be heard on “The Opening Kickoff” on WNSP-FM 105.5 FM in Mobile or on the free Sound of Mobile App from 6 to 9 a.m. daily.