Auburn budgets $25.7 million for new Jordan-Hare Stadium videoboard
Auburn’s anticipated videoboard upgrade to the north endzone at Jordan-Hare Stadium will cost about $25.7 million, according to material documents posted online for Auburn’s June 7 Board of Trustees meeting.
Documents state the funding will come from gifts to the athletic department, but do not provide further information on the donors.
In the upcoming BOT session, board members will vote on a final approval for the project which was initiated in a Feb. 2, 2024 BOT meeting. The initial approval was unanimous.
Construction can not begin on the videoboard until trustees grant this final approval.
The vote, which is expected to pass, would be the biggest breakthrough in Auburn’s long-standing quest to upgrade the antiquated scoreboard currently in the north endzone. The BOT made a similar initial approval in 2017 for a new videoboard, but the project never came to fruition.
The meeting materials provided new renderings for the anticipated project, in addition to Auburn’s previous renderings from February.
At the Feb. 2 BOT meeting, Dan King, vice president of Auburn’s Property and Facilities Committee, said the current scoreboard installed in 1987 is “truly problematic.” Athletic Director John Cohen stressed the need to modernize the north endzone since the beginning of his Auburn tenure in late 2022.
The new videoboard, should it be approved, will be 47 feet high by 154 feet wide. That is roughly two-thirds the size of the current south endzone videoboard, according to BOT documents.
Since the initial approval in February, Auburn has worked with LYBD Engineers of Birmingham — a previously approved contractor — to finish the design for the videoboard.
Documents for the June 7 meeting explicitly mention improving the gameday experience for Auburn students. Auburn’s student section is in the south endzone meaning Auburn’s only current videoboard is behind the students. The new project would give them a videoboard to look at without turning around.
The new videoboard, if approved, will begin construction and Auburn previously stated it anticipates having the board by the 2025 football season.
Matt Cohen covers Auburn sports for AL.com. You can follow him on X at @Matt_Cohen_ or email him at [email protected]