Birmingham-based Regions Financial Corp. announced Monday that John Jordan has joined its Consumer Banking Group as head of retail. He will lead an organization of more than 7,500 Regions Bank associates, including frontline branch teams, regional branch-banking leaders and support functions.

“John’s extensive banking background, his focus on associate development and customer experience, and his successful leadership of large initiatives will help us further enhance how we serve consumers every day,” said Kate Danella, head of Consumer Banking for Regions. “Our goal is to serve on the leading edge of the fast-changing retail environment and consistently deliver the right blend of high-touch and high-tech service to create unmatched customer experiences.”

Jordan joins Regions from Bank of America, where he spent more than 20 years in retail banking and wealth management as well as client experience, strategy, national sales and service operations, products, programs, and analytics. Highlights of his tenure include the launch of the Bank of America Preferred Rewards® program, the largest relationship rewards program in the financial services industry. In his most recent position, Jordan led The Academy – a team of coaches and learning professionals providing onboarding and education to more than 150,000 Bank of America employees each year.