Blue Bell puts a twist on a sweet treat for latest flavor

Blue Bell puts a twist on a sweet treat for latest flavor

Blue Bell Ice Cream has a new flavor out today for a limited time, along with some returning favorites.

Cinnamon Twist Ice Cream is described as a rich, creamy ice cream with hints of brown sugar and cinnamon, combined with cinnamon bun dough pieces and a cinnamon icing swirl.

It’s available in half gallon and pint sizes.

Joe Robertson, executive director of advertising and marketing for Blue Bell, said the perfect cinnamon twist “has a soft, almost gooey texture. The cinnamon bun dough pieces in our new Cinnamon Twist Ice Cream capture this perfectly. And the delicious cinnamon icing swirl complements the ice cream and tasty dough pieces. It is a sweet twist our fans will enjoy.”

Another flavor that made its debut last year is returning. I ❤ Cereal combines the flavor of fruity cereal with confetti sprinkles and coated fruity cereal pieces.

It’s available in the pint size, along with Tin Roof Ice Cream, in the half gallon size.

Tin Roof is a vanilla-flavored ice cream with a chocolate sundae sauce and roasted peanuts, dipped in a dark chocolate-flavored coating.

Texas-based Blue Bell maintains an ice cream factory in Sylacauga.