While many are wishing for a white Christmas, Costco is experiencing a Christmas in a very different color – gold, according to news reports.

It’s a hit among online shoppers, where the membership-based wholesale retailer sold more than $100 million in one-ounce gold bars last quarter. The quarter ended Nov. 26, Costco Chief Financial Officer Richard Galanti said Thursday during the company’s earnings call.

So why are the gold bars selling like hot cakes within hours on the website? It’s because of persistent inflation, CBS News reported.

The PAMP Suisse Lady Fortuna Veriscan series 1-ounce bars, which are currently out of stock, sell out within a few hours after they are loaded to Costco’s website and cost between $1,950 and $1,980, CBS News reported.

One important note Costco wants buyers to know – the gold bars are non-refundable.

The bars were trading at $2,036.19 an ounce Friday morning, CNBC reported.

As recently as last week, gold enthusiasts on Reddit claimed the gold bars were going for more than $2,000. They might be onto something because the spot price for gold was more than $2,000 an ounce as of Monday, according to both CBS News and CNBC.

Costco customers can’t load up on the bars. They’re limited to two bars per Costco membership, where members seemed satisfied regarding their purchase with a 4.9-star rating on Costco’s website and almost 800 reviews.

Seen as an inflation hedge, spot gold prices have climbed to about 12 percent this year, reaching a record high of more than $2,100 an ounce earlier on in December.

And it’s all amid the daunting fear of a recession.

As the forecast for gold looks brighter and brighter for 2024, things are on the rise for Costco as well because the membership-based wholesale retailer’s stock rose 3 percent to $653 on Friday, CBS News reported.