Auburn’s athletic department has made various smaller-scale upgrades to Jordan-Hare Stadium during athletic director John Cohen’s first year. Yet with the announcement of every premium seating addition or concession stand change, fans have frequently commented on the scoreboard in the north endzone at Jordan-Hare Stadium.

On Thursday’s edition of Auburn’s Tiger Talk radio show, Cohen said a change is at last coming.

The exact details of how and when are not yet clear, but Cohen said he plans on putting a video board to replace the antiquated display on that side of the field.

“We’re working behind the scenes to create a plan,” Cohen said. “When does it happen? How long does it take once you start? What is the plan? Is there connective tissue to the university in that plan?”

During the show, Cohen said he brought architects and engineers to last week’s game against Arkansas — which has video boards in both endzones — as Auburn continues to seek inspiration. He also mentioned the stadiums at Notre Dame and Florida State as possible concepts to model after.

It will help, Cohen said, for students to no longer need to turn all the way around when in their seats to see the current and only video board Auburn has.

Included in the concept for the new scoreboard, Cohen mentioned creating additional premium seating in the north endzone as part of a larger renovation project.

“We’re going to design a state-of-the-art video board in the north end that’s going to fit in with several premium areas of the north endzone. Hopefully featuring a top level, a mid level with suites and a club. Then a group level, a field-level facility that allows fans to see the game at field level.”

In an interview with AL.com earlier this fall, Cohen also mentioned the north endzone as among his top priorities in year two of the job.

“I just got out of a meeting where we’re discussing the possibilities in the north end zone. Possibilities of video boards in the north endzone,” Cohen said in September. “The possibility of creating a full-time practice facility for our volleyball team. The possibilities of all these different facilities that we have. How do we tweak this? How do we move this? The baseball facility improvements that were approved before I got here, tweak them and move them to just make them a little bit better. A little bit more cost-effective. A little more economic. A little more functional. I love that. I love the words function, making things functional. And I love the word precision.”

Matt Cohen covers Auburn sports for AL.com. You can follow him on X at @Matt_Cohen_ or email him at [email protected]