How #TheArtistsWayChallenge on TikTok is reviving creative souls everywhere
In her 1992 book “The Artist’s Way,” author Julia Cameron put together a playbook for struggling artists in need of a creativity reboot.
“No matter what your age or your life path, whether making art is your career or your hobby or your dream, it is not too late or too egotistical or too selfish or too silly to work on your creativity,” she said.
Now more than 30 years later, the words and techniques of “The Godmother of Creativity” are still being used today. #Theartistswaychallenge on Tik Tok showcased numerous creatives trying the 12-week course in order to pursue art in a healthy and consistent way. The course also has helped some individuals work through their creative burnout.
With over 5 million copies sold to date, “The Artist’s Way” has remained a helpful source for any artistic person due to trials and tribulations of being an artist overall staying the same, according to other creatives.
Jahleane Dolne, founder of “The Postgrad Playbook” and Tik Tok personality, “initially learned about it on TikTok and then I kept seeing it everywhere in my day-to-day life. For example, some of my friends would mention it in passing, I’d see someone on the subway reading it, etc. There were a lot of synchronicities,” she said.
The book, according to Cameron, is to help you move the obstacles holding you back from your full creative self. For Tiktok personality and artist advocate Lavinia Fane, the book helped her decide to become an artist full-time.
“I am Audhd (or comorbid autism and ADHD) so standing out as an artist ironically is both terrifying and exciting. I have executive dysfunction and I was artistically blocked,” Fane said. “I believed a lot of the stereotypes surrounding being an artist. You will struggle and starve. I was tired of doing jobs I hated. I’m just not a corporate girly, I’m an artist.”
Regardless of it being released more than 30 years ago, the book has maintained relevance and been a great help in helping others get back to their creative selves, according to readers.
Week by week, creatives are able to break down key principles like gaining back their enthusiasm for what they do to autonomy of their work. The book also includes Morning Pages, which are “three pages of longhand, stream of consciousness writing, done first thing in the morning” to help you start the day, according to Cameron.
One of the most influential sections to Dolne was “the section on perfectionism in week seven…Since so many creatives are inherently ambitious, they can easily be the biggest critic of their work. As Cameron points out, perfectionism is one of the most common forms of self-sabotage because it gives us an excuse for our work to never truly be done. But in reality, no piece of art ever truly is finished,” she said.
Despite the book’s success and rave reviews, working through the book isn’t always an easy journey to take. Many people while working through the book were also working through creative burnout.
This is the phenomenon where a person has “emotional, physical, and mental exhaustion around creative work. While feeling occasionally stuck when working on a project is perfectly normal and such creative blocks are normally short-lived, creative burnout can linger for much longer, potentially impacting our confidence and mental wellbeing,” Anne-Laure Le Cunff, neuroscientist and founder of Ness Labs, said.
It can show up in unexplainable stress, struggles in doing basic creative tasks, procrastination, and more. A 2021 survey by McKinsey & Co. and LeanIn.org found that “42% of women and 35% of men reported feeling burned out ‘often’ or ‘almost always.’”
However, tools like “The Artist’s Way” can help you fight off the creative burnout, according to Le Cunff, who has tried the practices herself.
“By encouraging a routine of daily writing through an exercise called Morning Pages, Julia Cameron’s method can help clear the mind and make space for creative ideas to emerge. The book also addresses limiting beliefs and self-doubt, which are common contributors to creative burnout,” she said.
Art and creativity are constantly evolving. Yet, the lessons that Cameron teaches remain relevant because of its relatability to all kinds of artists, The New Yorker staff writer Carrie Battan wrote in 2016.
“At its core, none of the messages have changed. The things artists struggle with are the same as they always have been—we’re afraid we’re not good enough, that our work doesn’t mean anything, that we’ll be discovered as frauds…Those feelings are timeless,” Brittany Wilder, artist and Tik Tok personality, said.
With time and patience, a person can begin applying “The Artist’s Way” to their everyday life. Even though it took Fane three readings to fully absorb the principles, she says that it was all worth it.
“Now I have safer relationships with the people around me. I don’t self sabotage as much and I consistently show up for myself…I’ve learned how to prioritize my health and that being my authentic artist self is an act of unconditional love,” she said.
Here are 6 tips from Cuniff and Cameron on how to start your journey of “higher creativity.”
- Look back at your past favorite projects to fight back against the self-doubt that can come along with burnout.
- Self-reflection is key. It can help you understand the reasons behind your burnout.
- Don’t dive straight back into hard work again. Slowly get back into the swing of things with your creative work one step at a time.
- Make sure to do your morning pages. They don’t have to be perfect. They are a tool to help put any thoughts down on paper and help start up your artistic brain.
- Sign a creativity contract for yourself. Commit to the work of the course and re-read your agreement when you need extra encouragement.
- Take yourself out on “Artist Dates,” or a block of time each week for you alone to nurture your inner creativity.