Sports Illustrated planning its first college town resort in Tuscaloosa

Sports Illustrated planning its first college town resort in Tuscaloosa

Tuscaloosa will be the first location for a line of Sports Illustrated college town resorts.

The project is part of a joint venture by Travel + Leisure Co. and Sports Hospitality Ventures, the hotel and resorts licensee for the Sports Illustrated brand.

The resort will be part of a new network of sports-themed resort and lifestyle complexes in popular college towns near universities with devoted fan bases.

According to a news release, the resort will be situated across the Black Warrior River from the University of Alabama campus and is expected to open in late 2025.

“As an institution steeped in rich sports history and tradition, the University of Alabama has been featured on the Sports Illustrated cover more than any other university,” an announcement by the companies stated.

“This year, Tuscaloosa was named by Travel + Leisure as one of the 25 best college towns in the U.S.”

Campus resorts will feature a full-service hotel, a vacation club, and residential condominiums, designed to immerses guests and owners in memorable moments drawn from almost seven decades of Sports Illustrated content. Resorts will feature live action sports and entertainment, quality dining, wellness, and relaxation, the companies said.

The first Sports Illustrated Resorts property opened last year in Cap Cana in the Dominican Republic.