Deion Sanders has received your message, Jay Norvell.

When Colorado and Colorado State meet on Saturday, Coach Prime now knows how it is going to be.

“It was just gonna be a good game, but they done messed around and made it personal,” Coach Prime told his team.

Norvell took a shot at Sanders on his coach’s show Wednesday.

“We’re excited,” Norvell said on his coach’s show Wednesday. “We had to do a bunch of ESPN videos, and it’s great. I loved it. But our kids came out of those videos really with a chip on their shoulder. They’re tired of all that stuff. They really are tired of it.

“And I sat down with ESPN today, and I don’t care if they hear it in Boulder. I told them, ‘I took my hat off, and I took my glasses off.’ And I said, ‘When I talk to grown-ups, I take my hat and my glasses off.’ That’s what my mother taught me.”

Sanders doesn’t get it.

“I’m minding my own business and watching film, trying to get ready, trying to get out here and be the best coach I can be, and I read some ‘bulljunk’ that they have said about us once again,” Sanders said. “Why would you talk about us, when we don’t talk about nobody?

“All we do is go out here and work our butts off and do our job on Saturdays. But when they give us ammunition, they done messed around and made it what? Personal. It was just going to be a good game, but they done messed around and made it personal. It was going to be a great test, a battle of Colorado, but they have messed around and made it personal.”

Sanders has respect for the program at Colorado State, a team coming off a bye after a 50-24 loss to another Pac-12 school, Washington State, in the season opener.

That’s because his son, Shilo, a grad transfer defensive back for the Buffaloes, almost went to Colorado State. He took a recruiting trip to Fort Collins and brought along his little brother, Shedeur.

Norvell made sure his team was well-versed on the rivalry. He reminded them it began in 1893, just so they know “they’re getting ready to be a part of something bigger than themselves,” he said. Norvell also noted the last time the game was held in Boulder — Sept. 6, 2009 — the Rams won, 23-17. And he referenced a stat where the last six times one of the teams was ranked in the rivalry, the ranked team lost.

Sanders and the 18th-ranked Colorado Buffaloes host their longtime rival at sold out Folsom Field. The Buffaloes moved to 2-0 by beating Nebraska in Coach Prime’s home debut at Colorado. The Buffaloes have turned into the talk of college football. So much so that both ESPN’s “College GameDay” and Fox’s “Big Noon Kickoff” will be in town for the Rocky Mountain Showdown.

The Rams have dropped 23 straight games to teams in the AP Top 25, according to Pac-12 research.

The Associated Press contributed to this report.