Private equity firm Sycamore Partners has launched KnitWell Group, a new holding company that combined three apparel brands – Ann Taylor, Lot and Talbots.

Together, the brands generate more than $3 billion in annual sales, according to a release.

“KnitWell is a collection of powerful brands that, in aggregate, have been providing customers with the fashions they want for nearly 300 years,” said Lizanne Kindler, current Chief Executive Officer of Talbots. “Brands are propelled by a deep and meaningful connection with the customers they serve, and that is where we start and end each day. With that as our North Star, we know that this new structure will support our efforts to unite brands and people by providing greater resources and capabilities, economies of scale, and enhanced value.”

The brands have 30,000 combined employees. The new company will also provide oversight and shared services to Lane Bryant, a plus-sized women’s apparel brand.