A software platform company developed in Texas is relocating to Birmingham after an investment from the Alabama Futures Fund (AFF).

Sequense Corp., based in Austin, is described as a workflow automation software platform created for independent and enterprise scale travel advisors.

Followed the AFF investment, Sequense will move its corporate headquarters to Birmingham, according to CEO Kimber Falkinburg.

The terms of the investment were not disclosed. Founded in 2018, the Alabama Futures Fund offers seed-stage investment funding to companies in-state or willing to relocate here.

“We’ve discovered more than a location in Birmingham – we’re tapping into a wellspring of potential,” Falkinburg said. “We’re becoming immersed in a community fostering local talent and innovation, an ideal environment for our growth. At Sequense, we’re not just building a business but committed to uplifting both the company and the entire Birmingham community.”

Sequense’s platform allows travel advisors to organize hundreds of tasks by stage of workflow and work type, employing an easy-to-learn project management tool. Users can handle more work efficiency, reduce errors and omissions, and onboard new travel advisors quickly, according to the company.

It’s a useful tool in the $464 billion global travel sector, with about 84,000 travel advisor enterprises in the U.S. and 164,000 globally.

Sequense is the 18th investment from AFF since it launched in 2018. Redhawk Advisory serves as the investment manager of AFF and advised AFF on the Sequense investment.

Redhawk Partner Mickey Millsap said the travel advisory space is a massive market, “but it is also a market that has historically not generated significant investment from the venture capital community- meaning the company has an opportunity to grab significant market share without facing the same level of competition as other sectors.”