‘Drown ‘em, Tide!’: Alabama NIL collective teases new vodka

‘Drown ‘em, Tide!’: Alabama NIL collective teases new vodka

The University of Alabama’s NIL Collective gave a sneak preview of a new product that puts a different twist on the old idea of school spirit.

Using its social media channels, Yea Alabama on Monday, posted images of a new branded vodka.

Yea Alabama is the official University of Alabama “Name Image and Likeness” program. The collective advertises retail products, such as shirts, hats and drinkware.

Details on the product, such as price and availability, are to come in an announcement next week, according to the collective.

If the beverage makes it to stores in time for football season, fans will have a chance to toast a victory…or get ready for a field goal attempt.