People who went through security at Hangout Music Festival, may be confronted by an unexpected question: “Are you registered to vote?”

The question is being asked by a volunteer for HeadCount, a national non-profit that attends concerts, music festivals and other cultural events to register voters. The aim is to get more people ready to vote.

“It’s like dinner conversation. Political dinner conversations are so shunned,” Lindsay Berberich, partnerships and marketing manager at HeadCount, said. “We’re all at the same festival, so we all have that in common. It’s about education. There’s not enough education.”

Since HeadCount started coming to Hangout Fest in 2012, the organization has engaged more than 2,800 festivalgoers, either getting them registered to vote or having them check and maybe update their registration.

At last year’s festival, HeadCount engaged over 700 attendees. This year, their goal is to contact 500 attendees, though Berberich says her personal goal is much higher.