The Neyland Entertainment District has a nice ring to it.

The University of Tennessee has big plans to transform the area around Neyland Stadium along the Tennessee River waterfront.

The initial concept includes a boutique, full-service hotel with for-sale condominiums and conference/event space. The vision also features the potential development of a “tabletop” above the existing G10 parking garage to support additional tailgating, restaurants, retail and family-friendly entertainment activities.

“We’re always looking to generate as much (revenue) as we can to support our athletics department,” White told Knox News. “But the bigger goal out of this is our fan experience. We have the biggest and best fan base in college sports.

“And with the proximity of two iconic venues − Thompson-Boling Arena and Neyland Stadium − we’ve got an opportunity to do something really special from a fan experience standpoint.”

A hotel development with height of approximately 12 stories would allow for a rooftop bar or amenity space overlooking the stadium. At 12 stories, the site can accommodate hotel units, condominiums, meeting / event space, food and beverage and more.

Mark Heim is a reporter for The Alabama Media Group. Follow him on Twitter @Mark_Heim. He can be heard on “The Opening Kickoff” on WNSP-FM 105.5 FM in Mobile or on the free Sound of Music App from 6 to 9 a.m. daily. studio show.