Bud Light offers free beer in response to Dylan Mulvaney backlash, drop in sales
Faced with steep drop in sales, the maker of Bud Light is offering free beer to help soothe relations with distributors.
Anheuser-Busch has pledged to give a case of Bud Light to every employee of an Anheuser-Busch wholesaler, Wall Street Journal reported. The country’s largest brewer has also pledged to boost its marketing spending on Bud Light.
The efforts are in response to the backlash after Dylan Mulvaney, a transgender social media influencer, released an Instagram video promoting Bud Light. The April 1 post prompted an immediate backlash and calls for a boycott.
According to WSJ, in the week ending April 22, Bud Light’s U.S. retail-store sales fell 21.4% over the same period from last year. Meanwhile, sales of rival brands Coors Light and Miller Lite grew by an almost equal amount.
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