USFL files trademark application for Dallas Stallions

USFL files trademark application for Dallas Stallions

The USFL filed trademark applications for 12 terms last week. All but two were the names of teams that operated in the original USFL 40 years ago.

One of the exceptions: Dallas Stallions.

The USFL, former or current, has never had a team with a Dallas moniker. But the USFL does have a team called the Birmingham Stallions that is playing in its second season in the revived USFL after also playing in all three of the original league’s seasons.

On Tuesday, the USFL filed trademark applications with the U.S. Patent and Trademark Office for the terms Austin Wranglers, Baltimore Stars, Boston Breakers, Dallas Stallions, Denver Gold, Gold, Gunslingers, Los Angeles Express, Oklahoma Outlaws, Portland Breakers, San Antonio Gunslingers and Wranglers.

Josh Gerben first reported on the trademark applications on Monday.

According to the applications, the USFL’s intended uses for the words include “entertainment services, namely, professional football games and football exhibition games; providing ongoing television and radio programs in the field of football” as well as on clothing.

The current USFL based its team names and colors on the original USFL, which operated from 1983 through 1985 as a spring football league.

Of the trademark requests, the Baltimore Stars, Boston Breakers, Denver Gold, Los Angeles Express, Oklahoma Outlaws, Portland Breakers and San Antonio Gunslingers were franchises in the original USFL for at least one season.

The Wranglers was the nickname for the Arizona franchise for two seasons, and they were never in Austin, which did not have a team.

The new USFL played all 40 of its regular-season games of its inaugural season in Birmingham, with the playoffs staged in Canton, Ohio, in 2022.

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This season, the USFL is operating from four hubs, with Birmingham retaining the Stallions and the New Orleans Breakers at Protective Stadium.

In the original USFL, the Breakers played in Boston in 1983, New Orleans in 1984 and Portland, Oregon, in 1985.

The Houston Gamblers and Memphis Showboats play their home games at Simmons Bank Liberty Stadium in Memphis, the New Jersey Generals and Pittsburgh Maulers operate from Tom Benson Hall of Fame Stadium in Canton and the Michigan Panthers and Philadelphia Stars are based at Ford Field in Detroit.

The USFL is owned by FOX Sports, which televises the league’s games along with NBC.

The Birmingham Stallions’ Lorenzo Burns (22) and Nate Holley stop New Orleans Breakers quarterback McLeod Bethel-Thompson during a USFL game on Saturday, April 29, 2023, at Protective Stadium in Birmingham.(Photo by Stew Milne/USFL/Getty Images)

Mark Inabinett is a sports reporter for Alabama Media Group. Follow him on Twitter at @AMarkG1.