Kid Rock has gone after Bud Light. He’s got company in Travis Tritt.

But, Jason Isbell is coming for Rock.

Rock took to Twitter to share a video of himself using a semi-automatic AR-15-style rifles and shooting Bud Light cases in response to Bud Light’s recent commercial, which features transgender model and activist Dylan Mulvaney.

Rock, in the video, says “(expletive) Bud Light and (expletive) Anheuser-Busch.”

Isbell took exception.

Isbell quote-replied to the video, saying to Rock, “is this one of those three words you wish you could say to your teenage self things.”

(Warning: The following video contains offensive language.)

In addition, social media has chimed in.

One Twitter user responded to Isbell with a Coors Light infographic, with facts about the beer, noting that Coors Brewing has had an anti-discrimination policy, which includes sexual orientation, in place since 1978, and was one of first American corporations to have such a policy.

Today, Coors Brewing is the only US brewery to offer same-sex domestic partner benefits, according to the infographic.

Meanwhile, country music star Travis Tritt announced a boycott of all products by Anheuser-Busch.

“I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same,” the singer-songwriter said on Twitter late Wednesday.

“In full disclosure, I was on a tour sponsored by Budweiser in the ‘90s. That was when Anheuser-Busch was American-owned. …

“A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.”