Mountain Brook jeweler, one of Alabama’s oldest businesses, is undergoing major expansion
An historic Birmingham-area business is planning a major renovation that will double its floor space.
Bromberg Jewelers will begin what it calls a “floor-to-ceiling transformation” of its landmark Mountain Brook store, located in Mountain Brook Village.
Construction is set to begin in August, with a phased buildout allowing the store to remain open throughout construction.
The retail operation will remain fully functional through Christmas.
Some services and inventory will move to a new space next door and to Bromberg’s Summit store once interior work commences on the primary retail space in January, according to the company.
Founded in 1836, Bromberg’s has been at the Mountain Brook location for 66 years. The company is the oldest family-owned retailer in the U.S.
The original building was designed by Birmingham architectural firm Henry Sprott Long and Associates, which is handling the redesign as well. The project’s lead architect is Alex Wilson.
“As a legacy brand, we owe it to our customers to stay fresh and continually enhance the shopping experience,” Bromberg & Co. President Frederick W. “Ricky” Bromberg said.
“Innovation has been important to our success; the changes you will see in the Mountain Brook store are dramatic with an elevated feel, reflecting the leading edge of luxury retail.”
Hank Long, principal of Henry Sprott Long, called the project “transformative.”
“While the original architectural shell of the building remains, every inch has been redesigned,” Long said. “The building’s mid-century modern design will be preserved, with the exterior updated through the introduction of fresh stone finishes and refined bronze accents. The interior is undergoing a whole-scale, floor-to-ceiling renovation. The new space will be open and airy, with a palette and details inspired by gems and precious metals.”
According to the company, the new layout will encompass a portion of the adjacent building. An additional entrance and awning will be added, and the façade will consist of brick similar in texture and color to the brick on surrounding buildings in the village.
A continuation of the bronze trim will marry the architecture of the structures and better reflect the character and style of the neighborhood.
The adjoining space will be home to Bromberg Galleries, housing the bridal registry, giftware, fine china and home décor.
Wilson said the project has been in planning for more than two years.
“This is an exciting project, steeped in history, and it demands thoughtful, lasting work,” he said. “It is our duty to create something timeless in design, resilient in structure, and forward-thinking in function; the store is poised to be a source of satisfaction and pride for all involved for years to come.”
Interior design consultant Stephanie Maxey worked with the architects on spatial planning, case design, and the selection of finishes. The palette and details are inspired by precious metals and gemstones.
There will also be other distinctive touches, such as bespoke display cases and lighting.
A customer lounge is being added, and the custom design and consultation areas are being expanded.
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