What’s new in Town Madison? Hotels, restaurants opening or under construction

The buildout at Town Madison is far from over.

Breland Companies President Joey Ceci said the more than $2.2 billion development on the south side of Interstate 565 is between 60%-65% complete.

That’s with dual brand The Courtyard and Residence Inn by Marriott nearing completion just beyond the left field fence of the development’s anchor, Toyota Field. Another hotel nearby, Homewood Suites, is awaiting a ribbon cutting ceremony after opening a few days ago.

And restaurants continue to open on the east side of the development.

The hotels

Counting the Marriott brand as two, Ceci said Town Madison now has seven hotels either announced, under construction or opened with more than 600 rooms.

The Courtyard and Residence Inn will feature 206 rooms. Its completion had been delayed by the COVID-19 pandemic. The hotels are expected to open either later this summer or early this fall.

“They are moving furniture in and doing all of their internal finishings,” Ceci said. “They are getting closer.”

Homewood Suites with 100 rooms is open. The $12 million hotel was developed by PHD Hotels, which developed the Hilton Garden Inn and Home2Suites in Town Madison.

Fite Construction of Decatur built the hotel.

It is considered one of Hilton’s upper brands, an extended stay in which every room has a kitchen. The hotel features a meeting space, a swimming pool, a firepit, a business center and a guest laundry.

Homewood Suites by Hilton is now open near Toyota Field in Town Madison. July 14, 2025.Scott Turner/AL.com

Restaurants

Walk-On’s Sports Bistreaux opened at 121 Outfield Drive in May with a staff of about 100 people. The popular Cajun-themed sports bar and grille features indoor/outdoor seating for more than 200 guests, a state-of-the-art sports bar, over 50 big-screen TVs, a large outdoor patio area, and an atmosphere that caters to both sports fans and families. It features dishes such as Cajundillas, Boudin Balls and Alligator Bites, along with salads, burgers, cocktails, and beers.

Also open nearby is Steam Boys, which offers Chinese comfort food such as dumplings, noodles and soups.

Ceci said Lola’s Cocina will open later this month. It is a collaboration of local restauranteurs Kumar Patel and Phil Sandoval. Ceci describes it as Mexican cuisine with a drive-thru concept.

It is near Patel’s other Town Madison restaurants off Zierdt Road – Five Guys, Super Chix and Prohibition.

The restaurant is named after Phil’s mother.

On the west side of the development, construction is beginning on The ChopHouse, a sister restaurant to Bridge Street’s Connors Steak and Seafood. The steakhouse will open in about a year, Ceci said.

Near it is a construction site for a Whataburger and a second Starbucks, which would give Town Madison a Starbucks on both the eastern and western side of the development. The first Starbucks is open on Zierdt Road.

Ceci said there are 27 restaurants in the development either announced, under construction, or built.

Walk-Ons Town Madison
Walk-Ons Sports Bistreaux on Outfield Drive in Town Madison.Scott Turner/AL.com

Other businesses

Escapology, an escape room business, is currently under construction on the east side of the development. It is expected to open winter of next year, Ceci said.

Escapology offers immersive escape games where players are gathered inside a themed room and must find hidden clues, crack codes, and solve puzzles before time runs out. There is another Escapology in Huntsville on Old Monrovia Road.

Also opening on the east side is Marx Optical, which will offer eyecare and eyewear services.

Ardent Town Madison
A permit was issued for a $6 million Ardent Preschool and Daycare building at Town Madison. Dec. 18, 2024.Ardent Preschool and Daycare

Fite Construction is the builder of the 24,162-square-foot Ardent Preschool and Daycare facility that will sit on a 3.23-acre site in the heart of Town Madison at 530 Dunlop Boulevard.

It is being developed by Leeland Ventures. It will be Madison County’s fourth Ardent Preschool and Daycare. Other locations are at Redstone Gateway, Clift Farm, and Jones Valley. The Town Madison site was chosen for its central location and easy access for north Alabama’s growing workforce.

Residential development

Home construction
A home is under construction in Town Madison. Nov. 8, 2023.Scott Turner/AL.com

Construction is ongoing on both single-family home and multifamily home sites. That includes a single-family subdivision that’s actually in the city of Huntsville that has been before the Huntsville Planning Commission.

The commission a few months ago gave preliminary approval for 138 single family lots. It is on the western side of the development.

Also under construction is the second phase of the Ovation apartments, which consists of cottage style homes. The apartment community also includes townhomes.

Ceci said the opening of the interchange earlier this year near Toyota Field has been beneficial to Town Madison and residents.

“The interchange has helped out a lot,” Ceci said. “The traffic continues to build. It’s helped the stadium a tremendous amount. It’s also bringing a lot more people by the retail businesses, by their front door.”

Other access points include Zierdt Road, Intergraph Way under I-565 to Madison Boulevard and the Wall Triana interchange.

Town Madison is on land that used to be part of the Intergraph – now Hexagon – campus. Breland Companies founder Louis Breland purchased the eastern part of what is now Town Madison. The anchor, Toyota Field, is the home of the Double A Southern League Trash Pandas.

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