Starbucks making major changes to 1,000 stores: Here are the plans

Starbucks customers may have noticed a change in the last few years.

In an effort to adapt stores to Covid-era habits of take-out ordering, the coffee chain removed comfortable seating, blocked electrical outlets, and transformed stores into stations for mobile pickup orders.

Now, CNN reports Starbucks is trying to lure back customers by renovating 1,000 stores with comfortable chairs, couches, tables and power outlets in the next year.

“It’s creating comfortable seating where people want to come in. It’s not just the quick grab and go concept,” Mike Grams, Starbucks’ chief operating officer, told CNN in an interview. “Maybe over past years, we lost our way a little bit on that.”

Community coffeehouse

Starbucks has plans to return to its roots as a community coffeehouse.

Earlier this year, the coffee chain announced a wave of changes, including reserving bathrooms for paying customers and downsizing its overly complex menu.

Another change: Offering free refills of hot or iced coffee to customers, as long as they order the beverage to drink on the premises.

So far, Starbucks says the free refills strategy is working and more customers are sticking around.

Axios reports Starbucks CEO Brian Niccol said he was “pleased at the early reaction to changes we’ve made from both customers and partners.”

Niccol, who joined the company in September, is focused on implementing a wave of changes to reposition the coffee chain after a turbulent year, reports the Wall Street Journal.

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