A major grocery store chain is going old school when it comes to coupons – or at least as old school as one can get in a digital age.

Select Kroger stores are offering in-store printed flyers that can be scanned so shoppers can access online coupons. The change addresses concerns that some non-digitally savvy shoppers were missing out on coupon deals.

“We are always listening to our customers to create a better shopping experience. To make it simpler for our customers to take advantage of the full value our stores offer, we are providing an easy-to-use flyer that customers can scan to save with digital coupons,” a Kroger spokesperson told Newsweek.

Weekly digital deal sheets are now available at the front of some Kroger locations. The addition has not been implemented nationwide.

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How popular are digital coupons?

The addition comes after studies show the continued growth of digital coupons and the important role they play as inflation-weary consumers look for savings and stores seek to grow their bottom lines.

According to an analysis by Capital One, the use of digital coupons – including downloadable and mobile coupons as well as coupon codes and automatic discounts – continues to rise. In 2024, 165.5 million American consumers, roughly 62% of adults, redeemed a digital coupon. The vast majority of those, 94%, are redeemed using a smartphone while shopping online, however, and only 35% of those surveyed said they used digital coupons while shopping in a store.

Stores have a large incentive for pushing coupons. Thirty-nine percent of those polled said they would purchase a new brand because of a coupon and 48% said they avoided brands that didn’t provide coupons or discounts.