It’s official. Streaming service HBO Max is back again.

Two years after rebranding to MAX (after the service debuted as HBO Max in 2020), the streaming service that houses HBO and Warner Bros content has returned to its original name.

So why the switch? According to The Hollywood Reporter, Warner Brothers Discovery decided to pull back on content, including children’s and family programming. The production company wanted to lean into HBO’s premium programming.

“This evolution has been influenced by changing consumer needs, and the fact that no consumer today is saying they want more content, but most consumers are saying they want better content,” Max said in a release in May. “With other services filling the more basic needs with volume, (Warner Bros. Discovery) has clearly distinguished itself through its quality and distinct stories, and no brand has done that better and more consistently over 50-plus years than HBO.”

So, what exactly is different? Not much. Streaming service users may have noticed the logo has reverted to black and white, a nod to HBO’s original style, reports USA TODAY.

Subscribers won’t have to download a new app. There also won’t be any price changes.

Here are the current HBO Max prices:

• Basic with Ads: $9.99/month or $99.99/year
• Standard: $16.99/month or $169.99/year
• Premium: $20.99/month or $209.99/year