McDonald’s boycott: Alabama man among Black former franchisees who say fast food giant ‘ruined our dreams’

A group of former McDonald’s franchisees who sued the company for alleged discrimination in 2023 has come out in support of The People’s Union USA’s ongoing boycott against the chain.

Alabama resident Lance Williams is among dozens of Black plaintiffs who say the company treated them unfairly due their race.

“More than two years ago, over 40 of us, from more than a dozen states, filed a federal civil rights lawsuit, in which we shared our stories, laid out our evidence of discrimination, and charged McDonald’s with multiple counts of discrimination and breach of contract,” reads a statement sent to Newsweek by law firm Loevy & Loevy, which is representing the plaintiffs in the case.

“We look forward to our day in court, where a jury of our peers can hear how McDonald’s destroyed our livelihoods, deprived us of valuable opportunities, and ruined our dreams.”

People’s Union members are boycotting the restaurant this week over issues related to worker pay and corporate taxes, according to the group’s social media.

McDonald’s also faced backlash earlier this year after rolling back some of its DEI practices, citing a U.S. Supreme Court decision that outlawed affirmative action in college admissions, according to AP News.

“As a world-leading brand that considers inclusion one of our core values, we will accept nothing less than real, measurable progress in our efforts to lead with empathy, treat people with dignity and respect, and seek out diverse points of view to drive better decision-making,” McDonald’s Chairman and CEO Chris Kempczinski wrote in a LinkedIn post.

This week plaintiffs said they would continue to pursue action against the company “until [McDonald’s] keep their promises, renew their commitment to the Black community, and finally do right by the Black owners and operators like us who deserved—but did not get—a fair shot at success.”