Skip Super Bowl LVII, watch the ads: How to watch commercials with Snoop Dogg, John Travolta
The big day for marketers has arrived: The Super Bowl is advertising’s biggest, glitziest stage.
Big name advertisers from Netflix to Google paid as much as $7 million for a 30-second spot during the game Sunday night, seeking to capture the attention of the roughly 100 million viewers who tune in each year.
To get the most out of those millions, many advertisers released their ads days ahead of the big game to maximize publicity. Ram spoofed ads for erectile dysfunction in a commercial for its Ram 1500 REV electric pickup by showing drivers worried about “premature electrification.” In other ads, John Travolta and “Scrubs” stars Donald Faison and Zach Braff sing a T-Mobile themed version of “Summer Nights” from “Grease,” Adam Driver creates multiple versions of himself for Squarespace, and Alicia Silverstone reprises her “Clueless” character for the online shopping site Rakuten.
Here are some pnline commercials available to watch now:
BUDWEISER
In a regional ad, a diverse group of people share a six-pack of Budweiser — a voiceover by Kevin Bacon showcases the “six degrees of Bud.” Although he’s not shown, the ad is a nod to the “Six degrees of Kevin Bacon” meme — the idea that anyone in the entertainment business can be linked to Kevin Bacon in six connections.
DEXCOM
Singer Nick Jonas returns for the second year in an ad that highlight’s Dexcom’s glucose monitoring system.
DORITOS
Music stars Jack Harlow, Missy Elliott and Elton John team up in an ad for Doritos Sweet & Tangy BBQ that shows Harlow abandoning his rap career to focus on the triangle — a Doritos-shaped musical instrument.
DRAFTKINGS
The online betting site shows stars including skateboard mogul Tony Hawk and singer Ludacris discussing DraftKings free bet offer at a party at actor Kevin Hart’s house.
GENERAL MOTORS AND NETFLIX
Actor and comedian Will Ferrell drives different GM electric vehicles through different Netflix shows, including “Bridgerton” and “Stranger Things,” to announce that Netflix will feature electric vehicles in its original shows.
HELLMANN’S
The mayo brand shows actors Jon Hamm and Brie Larson in a fridge with a jar of Hellmann’s mayo — to drive home the point that Hellmann’s would go well with a “ham and brie” sandwich.
KIA
Kia’s ad for its 2023 Telluride X-Pro SUV shows a dad making an epic trek to recover a child’s left behind “binky.”
MICHELOB ULTRA
Michelob Ultra’s two ads are set at Bushwood Country Club, the fictional country club in “Caddyshack,” and star a bevy of stars and athletes: tennis great Serena Williams, actor Brian Cox, Dallas Cowboys quarterback Tony Romo, soccer player Alex Morgan and boxer Canelo Alvarez.
PARAMOUNT+
Sylvester Stallone and his daughters Sophia, Scarlet and Sistine set up camp on Paramount Mountain.
POPCORNERS
The Frito-Lay brand recreates “Breaking Bad” with Bryan Cranston and Aaron Paul — but this time the duo are cooking up the PopCorners snack in their RV instead of anything illicit.
SKECHERS
Snoop Dogg wears different Skechers throughout the day with cameos from Martha Stewart and others.
T-MOBILE
To promote its 5G home internet, John Travolta sings a version of “Summer Nights” with “Scrubs” stars Donald Faison and Zach Braff touting its benefits.
The Associated Press contributed to this report.