Formerly bankrupt sneaker chain opening 200 stores in 2025
An iconic athletic shoe brand is making a big comeback.
Skechers brand plans to open as many as 200 stores in 2025, The Street reported. That figure includes 14 new company-owned stores it has opened since the start of the year.
Skechers reported record revenue of $8.97 billion in 2024, a 12.5% increase over the previous year.
“With the breadth of our product and global reach, Skechers’ branded stores, both concept locations and quality malls, outlets and big box stores in high-traffic areas continue to drive awareness and purchase intent,” David Weinberg, EVP and COO of Skechers said during a recent earnings call, The Street reported. “While we remain focused on our core business, we believe our performance division with basketball, soccer, golf, running and pickleball footwear will become an increasingly important part of our growth story globally.”
Skechers had previously filed for bankruptcy in 1998 and is enjoying a boom in sales. The chain recently opened its first performance-focused store that offers an immersive experience that allows customers to test out the brand’s latest footwear, RetailDive reported.
The 7,500-square-foot store is located at West Edmonton Mall in Canada and features digital LED screens and basketball and pickleball courts where buyers can try out the shoes. The Skechers store also carries shoes for golf, soccer, running, training, walking, trail and hiking.