More upgrades are coming to the north endzone of Auburn’s Jordan-Hare Stadium.

A $25.7 million project is already underway to build a new videoboard in the north endzone, and last Friday an architect was selected for the latest approved upgrades to the north side stadium.

Auburn selected HOK Architects of Kansas City, Missouri, as architects for the project and Robins & Morton of Birmingham, Alabama, as construction manager. CDFL Architects + Engineers and Workshop Architects will serve as associate architects.

“We are appreciative of the Board of Trustees’ approval of HOK Group and CDFL and Workshop as project architects and Robins & Morton as construction manager for the north end zone multi-use facility at Jordan-Hare Stadium,” Auburn athletic director John Cohen said in a release. “This is another step in ensuring Jordan-Hare Stadium remains one of the preeminent facilities in college football.”

According to the release, Robin and Reid Dove donated a leadership gift in support of the project’s commencement that was the largest capital donation in Auburn athletics history.

Approved back in September, the latest project is set to add a “multi-use” facility to the north endzone that will “combine premium seating, concessions, stadium support facilities, along with versatile conference event spaces, retail venues, student activity spaces, meeting rooms, as well as future shell space,” according to the Auburn Board of Trustees’ Sept. 6 meeting materials documents, the meeting in which the project was approved.

In a February interview with AL.com, Cohen discussed the new project and the reasons for the upgrade.

“It’s important because we have a need. The Auburn Family has expressed a great deal of interest in more premium options,” Cohen told AL.com. “Every premium option we have offered since I have been at Auburn has been an immediate success. And it’s not because of John Cohen, it’s because of a demand for premium seating.”

To illustrate that demand, Cohen said there are accounts of 104 Auburn families that have expressed interest in a suite at Jordan-Hare Stadium.

“Obviously, we don’t have 104 suites available,” Cohen said, “But what we can do is we can create more premium opportunity, because we know that there’s an absolute demand for this.”

Jordan-Hare Stadium isn’t the only athletic facility that has recently undergone renovations to add premium seating either. Plainsman Park recently underwent $30 million worth of renovations, after the plans were finalized in June 2023.

The upgrades include various club spaces and premium seating options, along with renovations to outfield seating and team spaces.

When speaking to AL.com in January 2024, Cohen described the current Jordan-Hare Stadium north endzone project as being in the “dream phase,” a project that he at the time described as adding more suites and a mezzanine to the north endzone.

Cohen told AL.com last January that he visited recently constructed projects like the north endzone at Arkansas’ Donald W. Reynolds Razorback Stadium as well as his own previous renovation at Mississippi State’s Davis Wade Stadium as a reference point.

There’s yet to a total estimated cost for the project or concepts for what the finished project could look like.

Peter Rauterkus covers Auburn sports for AL.com. You can follow him on X at @peter_rauterkus or email him at [email protected]m