‘The Price is Right’ for Milo’s: Sweet tea’s ‘great value’ featured on popular game show

A contestant correctly picked that a gallon of Milo’s sweet tea’s current price is $3.99 when the Bessemer-based beverage was featured on the “Now and Then” game on “The Price is Right” on Saturday, prompting the company’s chairwoman and CEO to tout the tea’s “great value.”

“I like to think we are making American history here at Milo’s by hashtag #BrewingALegacy not just of delicious drinks made with real ingredients you have in your kitchen, but also by advancing our People First culture for our associates and communities,” Milo’s Chairwoman and CEO Trisha Wallwork posted on LinkedIn. “Plus, we’re offering great value for the consumer at less than $4.00 for 16 servings of deliciousness, made from fresh, natural ingredients to share with your family or friends (or just for yourself!).”

“So, y’all, “Come on Down” to your favorite store and pick up some Milo’s today. Cheers!”

A Milo’s employee reminisced about “The Price is Right” and the sweet tea under Wallwork’s Post.

“Milo’s Sweet Tea, The Price is Right, and grandma snuggles got me through many sick days as a child,” wrote Milo’s associate experience manager Gabby Morrow. “Love this!!”

The gallon of Milo’s sweet tea was one of six items chosen for the “Now and Then” game, where a contestant has to guess whether the displayed price tag of an item is its current or former cost.