Alabama became the latest school Thursday to launch a subscription-based name, image and likeness entity in which fans can contribute money that gets paid to players.

Nick Saban was part of the launch advertising campaign for “Yea Alabama,” which was announced the university in a press release.

“Alabama fans, we need you behind us,” Saban said in a promotional video posted to the new “Yea Alabama” Twitter account.

Added Saban in a statement: “I have always believed that our players should have the chance to benefit from their name, image and likeness. Yea Alabama is an exciting new resource to help Crimson Tide student-athletes create value for themselves through a variety of NIL opportunities. The Alabama brand is one of the most powerful in sports, and our partnership with Yea Alabama provides exposure for our athletes that is unmatched in college athletics.”

Alabama’s new school-sponsored NIL entity was created after the NCAA published guidance in October that allowed schools to be more involved in NIL fundraising. Previously, schools could not directly associate with the NIL activities of their booster “collectives,” which included Alabama’s third-party “High Tide Traditions” that launched last year.

Schools have begun to publicly align with their collectives in recent months, with LSU earlier this week announcing its “Bayou Traditions” NIL entity to collect money to pay its players.

Alabama’s entity includes a monthly subscription payment in which fans receive, “exclusive content throughout the year” in exchange for their payments to players.

“100 percent of subscription fees generated through Yea Alabama [go] directly to University of Alabama student-athletes,” the school’s press release said.

That supplements the school’s nonprofit fundraising efforts, as well as traditional NIL sponsorship opportunities between businesses and players.

“Yea Alabama’s approach is both cutting edge and sustainable in an ever-changing NIL environment,” Alabama athletics director Greg Byrne said in a statement. “Having one platform that allows supporters, subscribers and businesses a place to engage is so beneficial. This is another way for every ‘Bama fan to get behind our student-athletes, and we fully support Yea Alabama.”

The NCAA still maintains that players need to perform a service in exchange for NIL payments they receive, and that NIL contracts cannot stipulate that a player attends a specific school to receive the payment.

In addition to Saban, the promotional video for “Yea Alabama” included appearances from Byrne, several of the school’s coaches and multiple football, men’s basketball and softball players.

This story will be updated.

Mike Rodak is an Alabama beat reporter for Alabama Media Group. Follow him on Twitter @mikerodak.